“We find that if our customers use any single integration, they are three times as likely to convert to paid.”ĭata collection app Typeform has also reaped the benefits of integrations-to the tune of more revenue. Small business accounting software Freshbooks discovered the power of its API at the beginning of this decade. But rather than allowing customers who need advanced features to float away from your app, pull them back in with an integration that clears their roadblock. You only win by concentrating on what your tool does best. And if you invest time and money into every feature your users ask for, your product will morph into an unmaintainable blob of one-off widgets. Your app will never fit everyone's workflow. Growth Through Investment in Integrations Or, read on to see how we’re working to streamline how you build integrations into your app. ![]() If you already have an app on Zapier, you can retrieve an API key right now, and start embedding templates on your site. Integrations are like gravity pulling your app into their daily work. No matter how many applause-worthy features your app offers, if it’s separate from that workflow they may drift to another app that enables their specific need. They have a workflow that works for them right now. It makes sense if you think about it from the customer perspective. Plus, users who enable integrations are more likely to pay and less likely to churn. The Zapier Partner API brings those templates within your app, letting you display them how you want, seamlessly. Our most successful partners have found Zap templates, our pre-made workflows, powerful for discovery of app connections. Plus, once you’ve built in this new API, your integration directory will expand automatically as new apps are added to Zapier. ![]() The Partner API provides titles, descriptions, and app information for Zap templates, which you can style and format however you want. Starting today, you can feature integrations inside your app without sacrificing the look, feel, and flow that your customers love. Our partners asked for a better way to inject Zapier's power into their app experience. It helps you expose your best Zapier use cases where it's most helpful for your users: within the flow of your tool. We've tried a few embed options for Zaps in the past, but none felt completely unified with the user's experience. ![]() They don't just fill gaps in your product-they make your product capable of tricks you never intend to teach it.īut even though native integrations come with lots of overhead, they boast one advantage: They show up when and where your customers wanted them. Zapier gives you and your customers access to more than 750 integrations that help your app fit into any scenario. Your customers use a slew of tools to keep their business going, and you can't win when you're working against their workflow.
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